Saturday, March 22, 2008

Another corny old advert

Another vintage US Tupperware television ad has appeared on YouTube. This one is for the Serving Center:

Sunday, March 16, 2008

Targeting the Germans

Germany is Tupperware's biggest market in the world. German folk really love their Tupperware. The products seem to combine some typical (and stereotypical) German enthusiasms: modern design, baking, organisation, not wasting resources and money, and fresh foods that need to be stored properly, like cooked meat, cheese, cream cakes and salads.

Now and again, I have made a few attempts to let German Londoners know that they can get their beloved Tupperware from me. I offered a stall or fundraiser to the German church, who memorably emailed me back saying "Hallo Andrew. We are not interested." And I offered a Tupperware party to the German Information Centre, who gave a hollow laugh and offered to display a pile of catalogues.

Meanwhile, I am contacted by a new free newspaper for German-speaking Londoners, The German Link. Do I want to advertise with them, and perhaps reach that precious London German market? I do, I really do, but given my non-existent promotion budget, not to mention the Tupperware company's aversion to advertising in general, I decide it would not be a good idea.

Anyway this weekend I stumble on the first issue of the paper. There is a pile of German Links just inside the window at the new German Deli at Borough Market, home of sensational sausages, German groceries and German-style cheesecakes. I ask the fräulein if I can leave a pile of my postcards by the newspapers, and to my delight she says "Ja, natürlich, mein lieber Herr". If you study the above photo very closely, between the Borough market types going about their business you can see where my friend Young, a marketing professional who was pottering round the market with me, has cheekily stood a card up in the window [right] on our way out.

Thursday, March 13, 2008

Alan needs a jelly mould -- now!

You may imagine me strolling the aisles of an echoing Tupperware warehouse. In fact, I work from home and I only keep a very small stock of Tupperware products here, generally the most popular items. Most of the time, I will need to order products from my distributor, and it takes around a week or so.

With this in mind, a call comes out of the blue from a researcher on ITV1's Alan, Alan Titchmarsh's afternoon show. Can I supply them with a old-style jelly mould? Apparently, Alan has suddenly decided he needs one for the show. Tupperware has two different fantastic traditional jelly moulds, I explain, and I could have one for you in a week. "Well, we really need it for 2pm" the researcher trills. I glanced at my kitchen clock, and it was 12:30pm. If I had a spare one in stock, I would certainly have taken it over to them, because I don't live far from where the show is recorded. And it would have been a good story for the blog. But I don't.

I don't drive, so I don't know what possessed me to order this huge Tupperware car-magnet from America via Ebay [above]. Blame the cheap dollar. It is two feet by one foot, and the only large surface it fits is the door of my freezer. If anyone fancies slapping it onto their car door and doing some advertising for me, let me know. I can pay you in Tupperware.

Orders are trickling in, but nothing special. It's almost time for the catalogue to change over to Spring/Summer, and I have plenty of the Autumn/Winter edition left over. So I heave them into an Aldi bag, and take the bus over to Wimbledon, London's South African enclave, where I have a small order to deliver to Fiona. Around Wimbledon and Raynes Park train stations there are branches of The Savanna, a South African grocery chain, where staff are always happy to display catalogues. At the Raynes Park shop, my catalogues form a sensational South African installation [right] with the ostrich biltong.

I understand that there is another male Tupperware consultant in the UK now, name of Daniel. Looking forward to meeting him.